NewUWA Shines at IBC2026, Joining Global Partners to Expand the New Ultra-HD Audiovisual Ecosystem

ers from over 170 countries and regions across broadcast, content, streaming, AI, and next-gen media technology.

UWA (UHD World Association) appeared under the theme "Boundless Vivid · Collective Intelligence," presenting its Audio Vivid / HDR Vivid technology system and broader UHD ecosystem, while deepening ties with global standards bodies and partners to bring Chinese UHD technology onto the world stage.

UWA (UHD World Association) appeared under the theme "Boundless Vivid · Collective Intelligence," presenting its Audio Vivid / HDR Vivid technology system and broader UHD ecosystem, while deepening ties with global standards bodies and partners to bring Chinese UHD technology onto the world stage.

UWA engaged with SMPTE, EBU, and DVB on standards coordination, and with the Colorist Society International (CSI), Alliance for Open Media (AOMedia), and Professional Video Alliance (PVA) on global collaboration. Talks with companies including Avid, Mimic Productions, Vivid Manta, audioXpress, TURKSAT, Appning, Greening of Streaming, Astro, Bridge Technologies, SET, and Spin Digital explored compatibility and joint projects, with some expressing interest in joining the UWA ecosystem directly.

As UHD moves beyond resolution into HDR, immersive audio, spatial media, and AI-driven production, UWA continues advancing Audio Vivid, HDR Vivid, and Spatial Vivid internationally through standards collaboration, joint testing, and partnerships — shifting from "technology showcasing" toward jointly building standards and ecosystems. UWA also hosted a Networking Reception, "A Vivid Glimpse Beyond Limits with UWA," bringing together members and partners worldwide.

IBC2026 marked another milestone in UWA's international journey. UWA will keep deepening international partnerships, helping members reach international markets, and connecting UHD practices globally.